Alarm.com Illustration and Motion Library
This security company wanted a new visual style and animated character sets to showcase their products in a more approachable way.
CHALLENGE
We were tasked with creating a character illustration library that would then be translated into video clips that could showcase Alarm.com products. These elements had to be as interchangeable as possible and be utilized across many different areas in marketing comms and on the website.
SOLUTION
We started off by creating some illustrative styles. It became apparent that another part of our challenge was to be as inclusive as possible. We leaned toward multi color people that had more organic shapes to increase the energy conveyed by the style. We then created scenes that could convey the interactions with the products.
RESULTS
We built out this library with maximum flexibility in mind and achieved that goal by building after effects character templates that could be swapped out. Our client was pleased to now have these elements ready for many of their different use cases and the deliverable was received well by all stakeholders.
Visual Style Options
Our visual style exploration below led us toward option 2 where we could play more with organic shapes for the people while contrasting with more geometric backgrounds that aligned with the hexagon shape in the Alarm.com logo.
Illustration Library
We ultimately created a library of over 200 people, scenes, and objects for multicase use across all Alarm.com collateral. We created multiple characters facing different directions and at different ages. Below is a sample of some of those creations.
