23andMe

23andMe is a genetics testing company that offers insights into heritage and health reports. During my time there, I focused on social media marketing materials while also leading the charge on designing white papers and building out the PowerPoint template.

SOCIAL MEDIA POSTS

I started out helping the primary designer with extra asks on the marketing team like social media posts. The Social Media manager would think of design prompts and I would then brainstorm with her on what the visuals should be. After a few rough sketches I would move to production and establish the color choices from there.

POWERPOINT TEMPLATE

Over a period of a week and a half I spent time establishing what a PowerPoint template would look like for the company. It became apparent early on that we needed something more than a simple template. After auditing a sample of existing templates we decided to include a toolkit package that had some additional layouts for users.

PRINT DESIGN

I also led the creation of comprehensive long-form designs, encompassing newsletters, white papers, and infographics