Big Tech Feature Release Deck
This big tech company is well known for is news, email, and search capabilities. It had recently been through a rebrand and was on the eve of releasing a new set of features on their mobile app.
Our task was to partner with the presenters to create a presentation that was well crafted and told a compelling story while unveiling the new features.
CHALLENGES
Our biggest challenges were in making a keynote, not look like a keynote. We wanted to create something more cinematic. The client was very interested in pushing this presentation to appear more like a commercial with beautiful animations that flowed from one slide to the next.
SOLUTION
After many iterations pushing and pulling the animations in different directions, we created an animation sample deck where the client was able to quickly select what type of animation they wanted to see throughout.
RESULT
This project resulted in a great product launch for the team. The motion design throughout guided the story in a unique way that captivated its audience.
