Blue Finance Template
This large financial company offers a huge variety of financial services and part of what makes them successful is there many divisions that integrate seamlessly together. They came to us wanting to create a series of templates for their brand.
CHALLENGE
Our central challenge centered around effectively distinguishing the various division templates. It was imperative for the audience to discern the specific messaging from each division, whether aimed at internal or external stakeholders.
SOLUTION
We embarked on an exploration of numerous solutions to differentiate each brand. After considering various options, we collectively settled on a strategy where consistent layouts were employed, but differentiation was achieved through a distinct color palette. The client embraced this approach, recognizing its potential to effectively convey brand identity while maintaining cohesive visual structure.
RESULTS
The resultant color differentiation harmoniously complemented the well-established brand identity. Leveraging the existing brand shapes and a thoughtfully curated blend of photography, we adeptly maintained a cohesive visual identity across all templates, ensuring a consistent and unified family look
